EDIT: Thanks to a couple of savvy readers it turns out using the Share and Like feature of Facebook to enter a promotion is against Facebook terms and conditions. My apologies for posting the following post without understanding this. Check out the Facebook T&C here and go down to Promotions.
Local business ‘Cupcake Espresso’ is using the power of Facebook to get the word out about their awesome cupcake range.
It seems their strategy is to post several photos a day with the competition details listed on each photo. Every day they announce their winner in a status update.
Here’s the punch. I count exactly 480 Shares in the last 24 hours! That means people have clicked the ‘Share’ button and shared one of Cupcake Espresso’s photos 480 times in a single day. That’s impressive for a local business of any type or size.
If you want to leverage the power of social media and you’re on a tight budget you can do it through offering something that people want (cupcakes, restaurant vouchers, free stuff) and ask them to share your photo or status to enter the draw. Simply click on the Share number and you’ll get the list of people who’ve shared it. Easy!
I’m not sure how many new Like’s or actual store visits or extra sales they’ve made since starting the campaign but one thing is true… they have 2968 people who ‘Like’ their business (Cupcake Espresso status updates appear in their news feed), 1792 people are talking about them and 331 people say they’ve visited the store in person.
EDIT: Again it’s against Facebook T&C to use Sharing or Liking a status or photo to enter a competition. Use your status instead to alert people of a promotion and how they can enter the draw.