Launching a Facebook Page – start with your friends

dchapman —  April 2, 2012 — Leave a comment

Recently my wife and I decided to go into business together making fun gourmet cookies.  We want to start small.  Our life is incredibly busy so we’re starting just with a Facebook page (Crumb) and promote (the right way) and take orders from there.  With a form like Wufoo and a Paypal account we can take orders, receive payments and get the ball rolling.

Crumb-design-options-by-numWe started by getting our friends involved in helping us choose a logo.  It turned out to work ridiculously well, much better than we thought.

I chose a whole bunch of fonts that could work and made up a sample pic of options we loved and didn’t hate.

We had 78 comments and 7 likes on this photo from our friends and their friends (I made the photo public).  It really helped and, yes, the winner was chosen.  You can see our finished logo on the Crumb Facebook page.

We didn’t think that it’d be so wildly popular.  But that helps to prove a point. 

Friends want you to succeed

They’ll be honest, they’ll support you, they’ll Like your page (if it remotely enters their personal range of interests) and they’ll probably be the first ones to try you out.

So whether you’re floating your first business idea, asking for opinions in branding, colours or packaging or just putting the word out about your new venture or product/service range, start with your friends.  Even loose Facebook and Twitter ‘friends’ will see what you’re doing and might help out.

Will keep you posted for how our first product range actually launches.

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