Lessons from Star Trek superstar George Takei

dchapman —  April 22, 2012 — Leave a comment

I discovered this Mashable post on the Sydney Morning Herald website and saw some great tips for everyone when using social media.

You might know George Takei from Star Trek or Heroes or tons of other stuff but I remember him from recent movie Larry Crowne.  He was brilliant.

Takei has a hugely successful Facebook profile (1.6M likes) and almost 350,000 Twitter followers but what’s amazing is the number of comments and likes each post gets.  Takei is truly building himself a community of people who engage with his stuff.  This is what makes it incredible.

He posts postitive, entertaining and often hilarious pictures, memes and content and people love it.  He also sticks within the context people know him and posts Star Trek jokes and references.

So, some lessons?

  • Be interesting, creative or funny. People don’t engage with boring or weird content. Make it interesting, fun and creative.
  • Engage people in the area they like you in (don’t post random internet meme’s if you’re a Solicitor for example)
  • It’s ok to be personal.  George recently posted on his Facebook wall some Star Trek cookies he was given for his 75th birthday.

What else can you take from George’s success?


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