Once you’ve tackled the primary question on vision it’s time to look at this key question:
Who is the focus?
This question is specific to churches. Churches have a unique situation in that they have an internal community while trying to reach an external community through relationship. The focus can indeed be both but it needs to be defined. Who do you want to reach with your social media?
Internal – focused on people inside your church. This will help existing church members to connect with each other better and be informed about church activities.
External – focused on people outside your church. This will prioritise advertising, sharing, events and even competitions to enable outsiders to connect with you and help your people to Share with others in their social networks.